Tesla sales fell 13.5% in the second quarter
Tesla sold 384,122 cars in the second quarter, down nearly 60,000 units or 13.5% from total sales a year ago. This marks the largest year-on-year decline in Tesla’s history, but an increase of 14.1% from the total first quarter.
Industry registration data shows that sales in both the US and Europe are falling sharply despite overall growth in sales of electric vehicles (EVs) in both markets. Tesla is facing increased competition from not only the legacy western automakers, but also from Chinese manufacturers. This competition has had a major impact on Tesla’s sales in China, the largest market for both EV and car sales, making it Tesla’s second largest market.
Tesla is poised to lose its title as the world’s largest EV manufacturer, based on annual sales from Chinese carmaker BYD, despite BYD not selling cars in the US market. BYD reported that it sold 1 million eV in the first half of this year, exceeding approximately 721,000 units since the start of the year.
Analysts point out that Tesla has recently updated its popular Model Y but does not offer more affordable products. BYD also first sold electric vehicles in Europe more fully in April than Tesla.
There are also suggestions that the well-known political activities in the US from CEO Elon Musk are absent from potential Tesla buyers.
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