The BBC could pose confusion by claiming “verbal” copying of its content
The BBC threatens to complain of AI search engine confusion Due to misuse of content, artificial intelligence The company generates BBC material “verbal”.
As published by Aravind Srinivas in a letter to Perplexity CEO Financial Times On Friday, the BBC claimed that Perplexity’s default AI model was “trained using BBC content.” The BBC said the confusion will halt the reduction in BBC content, remove all BBC materials and seek an injunction unless it submits a “proposed financial compensation.”
The BBC declined to comment, but said the report by the FT was accurate.
In a statement to the FT, Prplexity said the BBC’s claims are “operable and opportunistic” and that the broadcasting giant doesn’t fundamentally understand how technology, the Internet or IP law works. Confusion also argued that the threat of the lawsuit indicates that “the BBC is willing to preserve Google’s illegal monopoly for its own benefit.”
A US judge ruled it last year. Google violated antitrust laws To strengthen its search control.
Since Perplexity is an online search engine It is built on top Big language modelcan answer almost any question that is asked. This means that quality information is needed to give users a satisfying answer. The BBC claims that Perplexity generates answers built into BBC content, reducing the need for readers to go directly to the BBC.
There are also concerns that AI companies are not using journalism correctly and impartially, which can undermine their reputation. The BBC claims that 17% of confusion search responses have major issues, with “the most common issues being practical inaccuracy, procurement and missing contexts.”
Confusion did not immediately respond to requests for comment.
This is the first time the BBC has chased an AI company, but not the first time they’ve been confused by the publisher’s problems. Outlets currently complaining or threatening to plead for copyright infringement Wall Street Journal With the New York Post, Forbes and New York Times. Investigation by Wired Last year, Prplexity claimed it had found a way to avoid blocking and shatter that content.
In the midst of these complaints, Perplexity has launched a revenue sharing program with publishers Last year, includes luck, time, Texas tribute, der Spiegel.
Publishers are making their content extremely defensive, and AI companies see the pain as painful against the backdrop of increasingly narrow margins of media. Openai, creator chatgptCurrently valued at $300 billion Perplexity ratings also skyrocketed to $14 billion. Confused Investors Includes SoftBank, Nvidia, Amazon and Washington Post owner Jeff Bezos. This is what journalism is struggling with the online era. Advertising dollars are sucked up Shifted by Google and attention Social Media Apps. Since 2005, 2,900 local newspapers have been closed in the US, according to a survey from Northwestern University.
(Disclosure: CNET’s parent company Ziff Davis filed a lawsuit against Openai in April, claiming it infringed Ziff Davis’s copyright in training and operating AI systems.)