The introduction of chatgpt to news sites is growing, but not enough to offset the decline in searches

The introduction from ChatGpt to News Publishers is growing, but it’s not enough to counter the reduced clicks that arise from users Get news directly from AI or AI-powered search resultsaccording to a report from Sigralweb from Digital Market Intelligence Company.

Since Google’s AI Overview began in May 2024, the company has discovered that as of May 2025, the number of news searches on the web has not grown as clickthroughs to news websites have increased from 56% to nearly 69%.

Naturally, organic transport has also declined, down from visits that were more than 2.3 billion at its peak in mid-2024, from visits that are now less than 1.7 billion.

Meanwhile, CHATGPT news-related prompts rose 212% between January 2024 and May 2025.

For news publishers, the rapid adoption of AI is changing the game. Google’s search results and visibility in excellent SEO practices may no longer provide the value you’ve done in the past, as your search ranks aren’t translated into as much website traffic as before.

At the same time, ChatGpt’s introduction to news publishers is growing.

According to Simorweb, ChatGPT’s introduction to news sites from January 2024 to May 2024 was less than 1 million, but by 2025 it grew to over 25 million. This is a 25x increase.

Of course, if the industry is facing a significant decline in organic search traffic, this increase is not enough to compensate for publishers’ losses.

The report also noted that some websites are superior to others when it comes to AI referrals.

Sites with the highest increase in referral traffic for ChatGPT include Reuters (up 8.9% year-on-year), New York Post (up 7.1%), and Business Insider (up 6.5%). Meanwhile, the New York Times is Sues Openai The fact that the work was cut without permission shows that ChatGPT is much less introduced. It’s still in the top 10 sites receiving ChatGPT referral traffic, but only shows an increase of 3.1%.

Topics such as stocks, finance and sports currently account for the majority of the prompts related to these CHATGPT, but Simorweb’s report notes that other topics, such as politics, economics and weather, are also seeing growth.

This could indicate a company theorizes and moves from more “reactive information” to deeper “problem-driven engagement” via AI.

In addition to the growth in AI referrals, ChatGPT website and app users have also seen a greater adoption.

Over the past six months, app users have more than doubled, and website visitors have increased by 52%, SirmayWeb said.

The company is now Provided by Services for brands and businesses allow Genai tools such as ChatGpt to track how and where your brand appears and how it compares to your competitors.

There are few solutions to the crisis for news publishers.

Under pressure from news publishers that AI kills traffic, Google recently launched a service called OpherWall This allows you to try other monetization measures, beyond more traffic-dependent options such as ads, using Google Ad Manager. Offerwall allows publishers to try out micropayments and more instead, or ask users to sign up for newsletters and access the content on their site. You can also customize the offerwall screen with your own options, Google said.

Other sites are experimenting with paywalls or other monetization measures. Many people have it Since carried out mass Layoff Alternatively, shut down the operation.

In a recent interview with NYT Hard Folk PodcastOpenai CEO Sam Altman answered a question about the impact of AI on the job market. “I think there are areas where jobs are gone, or there could be an entire category of jobs that are gone.