The iPhone 17 will raise the price of $50, says analysts at Jefferies. This is why he’s right

The iPhone 16 series fell at the same US price as the iPhone 15 series last year. However, the iPhone 17 could be accompanied by a first price increase in the year.
According to Jefferies analyst Edison Lee, the iPhone 17 series will win a price increase of $50. It was promoted by President Donald Trump.Release date“Possible impacts Customs iPhone prices available Widely Discussed. Still, despite tariffs and politics, iPhone prices remain the same for so far this year.
Lee hopes it will change this fall. He says that iPhone 17 Air (17 slim), 17 Pro and 17 Pro Max A price increase of $50 is obtained to offset the higher costs of components and tariffs. It has been reported By Business Insider. He doesn’t mention that the regular iPhone 17 gets a price hike. If true, that means the starting price for the iPhone 17 series will be:
- iPhone 17- $829
- iPhone 17 Air- $979
- iPhone 17 Pro -$ 1,049
- iPhone 17 Pro Max -$ 1,249
News about price hikes continue in May Report With the Wall Street Journal, Apple is considering rising prices and could be attributed to a newly updated feature instead of tariffs. However, the launch of The rumored iPhone 17 This fall could be brought at a higher price, no matter what Trump says.
Apple is the third largest company in the US, with most of its products being manufactured in China. Clearly, the ubiquity of the iPhone makes it a symbol of the continued uncertainty of the US economy and politics. However, even if component costs and tariffs are not high, the iPhone is still lagging behind due to rising prices. The last price hike was five years ago.
From left: iPhone 16, 16 Plus, 16 Pro, 16 Pro Max. Regardless of everything that happened in 2025, the phone prices remain the same.
Historically, five years have ended with Apple being the longest time without increasing since the five years between the iPhone 5 and iPhone 7, and with the iPhone 8 being launched at a higher cost. We can learn a lot by looking at how the company handled previous price hikes (and one-off drops) and what it means. iPhone 17.
To understand the potential price hike, we grouped our iPhone models into several categories: Standard, Flagship, Giants. Standards include models such as the original iPhone, iPhone 8, iPhone XR, iPhone 16, and more. The flagship includes variations such as the iPhone X, iPhone 11 Pro, and iPhone 16 Pro. The Giants designation is for phones such as iPhone 6 Plus, iPhone XS Max, iPhone 16 Pro Max, and more. Other versions sold by Apple do not take into account this analysis, such as the iPhone 5C, SE series, iPhone mini line, and the current iPhone Plus line. We also use the US starting price for each iPhone before carrier discounts apply. Let’s dive in.
Standard iPhone prices
The iPhone 16 was released in 2025 at the same start price of $829, the same as the iPhone 12 did in 2020.
Since its debut in 2007, the standard iPhone has had four price increases and one fix. Many people may remember paying $199 Original iPhonebut in reality, the phone is $499 from the contract. In 2008, Apple iPhone3g Stays up to $599 for four years. Then in 2012 iPhone 5 It was introduced with a tall, 4-inch screen and a higher price tag of $649.
Fast forward to 2017, the 10th anniversary of the iPhone, and iPhone 8 It debuted at a cost of $699 and increased by $50. The price of the standard iPhone changed every year between 2017 and 2019. 2018, iPhone XR It was released for $749. following year, iPhone 11 It came out and the price went back to $699. And what makes that drop interesting is that the iPhone 11 is the first standard Apple Phone with two rear cameras. Until then, all other standard iPhone models only had one rear camera. From 2007 to 2019, when Apple raised prices it was an incremental $50, except between the first and second iPhone models.
Then came 2020. It was a wild year for iPhones and everyone due to the pandemic. But Apple managed to launch it iPhone 12costing $829, the biggest increase on the standard iPhone is $130. All subsequent models had the same price iPhone 13, 14, 15 and 16 All costs are $829.
If Apple follows the previous pattern, the standard iPhone is due to price increases. The last pay raise was five years ago in 2020, and Apple has never been there for six years without price increases on the standard model. But will the company slowly raise prices over the years, as it did between the iPhone 7, 8 and XR? Or will it be everything just like the iPhone 12?
The standard iPhone is the most popular on Apple, iPhone 17 It costs more (and even if Trump is not elected). Now we need to wonder how much tariffs and politics will raise prices.
Flagship: iPhone Pro model price
The iPhone 16 Pro was announced in 2024 at the same start price as the 2017 iPhone X, at a $999 start price.
Apple doesn’t always have the iPhone Pro variant, but it started in 2017 with the launch of the iPhone X, which has a starting price of $999. The phone debuts next to the $699 iPhone 8, and it appears there’s nothing to be gained by $50 on the 8.
But here things get interesting. Apple has never raised the price of its iPhone Pro models. iPhone X, XS, 11 Pro, 12 Pro, 13 Pro, 14 Pro, 15 Pro and 16 Pro All costs are $999. It’s been 8 years without price rise!
What’s even more shocking is when we fix inflation. The 2017 iPhone X price for $999 will be $1,298 in 2025. Consumer Price Inflation Calculator. The iPhone Pro is behind due to price hikes, and I iPhone 17 Pro It costs more.
Giants: iPhone Plus, Max, Pro Max Prices
iPhone 16 Pro (left) and iPhone 16 Pro Max.
Since 2014, Apple has been selling a big version of the iPhone. Some of these were just a larger version of the standard iPhone with a larger screen and battery, and some small differences. iPhone 6 Plus While the iPhone 6 wasn’t, the camera had optical image stabilization. but, iPhone 7 Plusthe larger version has launched “Pro” features, such as a second rear camera and portrait mode.
In terms of pricing, the iPhone 6 Plus debuted at $749. iPhone 6. And it’s packed with $749 prices for the iPhone 6s Plus and 7 Plus. In 2017, Apple had three iPhone models. The $699 iPhone 8, iPhone 8 Plus for $749 (A $50 increase from the 7 Plus) and the iPhone X for $999.
In 2018, Apple launched it $1,099 iPhone XS Maxwe consider this to be the true successor to the first iPhone Plus line. That means the big iPhone has earned an increase of $350 in a year. Some people may not believe that XS Max is a positive follow-up and consider it a whole new iPhone variant. But this is my explanation.
Like the iPhone Pro, Max and Pro Max have been at the same price for years. In 2023, Apple raised the entry barrier for Pro Max models and did not offer the $1,099 iPhone 15 Pro Max with 128GB of storage. Instead, I had to pay $1,199 for the 256GB variant. This had to technically pay the same cost as the iPhone 14 Pro Max with 256GB of storage.
iPhone 17 and 17 Pro Prices
With the exception of Apple, no one knows how much the rumored iPhone 17 will cost.
It’s safe to assume that even if there are no customs duties. iPhone 17 lineup price It’s expensive on some models. But considering everything that happened this year, it’s hard to measure how much the price will rise, whether it affects only one or two models, or whether it applies to the entire iPhone 17 line.
Earlier this year, Apple raised the price of its most affordable models. There is no previous low-cost iPhone SE branding, iPhone 16e Comes with a price tag of $599, over $170 $429 iPhoneSE (2022).
Apple has not spoken about unreleased products or their prices. But we have a rare Apre clue as to how these tariffs affect the company.
“We estimate the impact of adding $900 million to our costs, assuming that our current global tariff charges, policies and applications will not change to our quarterly balances and no new tariffs will be added,” said Apple CEO Tim Cook. Quarterly revenue calls May 1st.
Clearly, that $900 million figure is not just for iPhones, but for all Apple products. And that was three weeks before Trump threatened another tariff that was purely intended on the iPhone. But $900 million is a lot to swallow every company, and ultimately needs to make up for that extra cost. That usually means a higher price, even if Apple is pressured by Trump to be attributed to “new designs and features.”
If there’s one thing for sure, you’ll know exactly what these prices are when Apple launches the next-gen iPhone models at an event in September.
Apple did not respond to requests for comment.