There are five startups running Super Bowl ads this year

The Philadelphia Eagles will face New Orleans’ Kansas City Chiefs on Sunday evening for Super Bowl weekend. Many people tune into the Super Bowl for real football, while others do so for halftime performances, harmonizing with the ads alone.

This year’s ad roster includes many of the names you’ll expect to see at the Super Bowl, from beer companies like Budweiser and Coors to snack companies like Doritos. You will also see some ads from a few startups.

For startups, especially those with limited cash flow and venture capital investors, Millions needed to grab an ad slot In a big game. But sometimes your marketing strategy pays off.

Bernard Schmidt, a professor at the Columbia Business School with a focus on marketing, said: TechCrunch ahead of last year’s Super Bowl The Super Bowl is a big audience to get ahead, but it is often too broad to be an effective approach for many businesses. However, he added that it will allow startups to show off their prowess.

“It gives you the right to brag,” Schmidt said at the time. “Now I can say, ‘Oh, there was an ad in the Super Bowl.’ Change the image. You sound like a major player and a serious player. ”

Here are the startups running ads during this year’s game:

lamp

Philadelphia Eagles’ Star Running Sukuon Berkley has not only become an investor in fintech startups lampHe is also a company star. First Super Bowl Commercial. 15 seconds advertisement Lamp co-founder and CEO Eric Griman said RAMP co-founder and CEO feature Barkley, who was conceived in seven days, shot and ended, buried in a mountain of cost reports. I’m here.

Openai

Openai is set to debut its first TV ad According to the Wall Street Journal, at this year’s Super Bowl, he cited insider sources. The details of what this ad looks like are slim, but this move isn’t too surprising as the fight for AI domination continues to heat up. Openai’s rival humanity ran the five-second ad that I just said last year “Claude is AI for all of us. Anthropology.” But it chose to collaborate with this year’s game.

Hims & Hers

Telehealth Company Hims and she is running their first Super Bowl ads, and that’s It’s attracting a lot of attention. The 60-second ad criticizing the manufacturer of approved weight loss drugs is said to be “provocative.” It should be noted that the company sells its own knock-off versions of some of its most popular prescription weight loss medications, and is being investigated by the FDA for “misleading patients.”

Pop case

Prebiotic soda brand Poppi is airing its second Super Bowl commercial. This year’s ad, titled “Soda Thinking,” explores the guilt people face when they think about drinking soda.” adweek. creators Alix Earl, Jake Shane and Loblausch of Love Island USA are advertising stars.

Global Papaya

Papaya Global, a global workforce payment platform that has raised over $440 million in venture capital, is back in its second Super Bowl. The startup’s first Super Bowl ad ran in 2024, earning 114 million views and tripling traffic to the company’s website. press release. this year, Company Advertising It focuses on how complex global pay can be.