This is how Tag Heuer has revamped its iconic F1 watch
Last month, A quick glimpse of secrets TAG HeuerThe iconic 1980s plastic-covered plastic full-scale revival is now available today clock“Formula 1” appeared in the fitting settings at Grand Prix Racecourse.
For 2025 F1 In the season, the watchmaker appointed the official timekeeper of the sport under Megas sponsorship agreement The parent company’s luxury conglomerate LVMH has inked it to set up an eye-catching clock tower above the pit lane. The watch’s diving style dial, “Mercedes” time hand, and the bright red red bezel with notch were readily recognised by anyone familiar with the original multicolor Formula 1 watch, which was launched in 1986 and sold for millions. collaboration With the US Streetwear label Kith.
Eagle-Eyed Tag Heuer Super-Buffs (often there are many) have details that suggest new things.
Sure enough, this is the format of our old favorite new take, announced today as a complete entry-level addition to the watch brand’s product lineup. Subtle design enhancements are deployed to give a more modern feel: applied light time markers, crisp hands, and a more angular interpretation of a refined old case shape, and a “hooded” lug projection designed to reinforce the plastic case around the strap attachment.
The nod to the eco qualification comes in the form of bioplastics, a Himarae-based polyamide that the brand calls TH Polylite. However, as before, this is molded over the inner core of steel, creating a much more robust watch than most plastic equivalents.
There are nine variations. Three will use sandblasted stainless steel with green, black or blue polymer bezels and six full-color limited editions that will be available in upcoming Grand Prix races.
What Tag Sptorters aren’t collecting from the pit lane clock, however, is that the updated Formula 1, officially entitled Tag Heuer Formula 1 Solar Graph, is also the latest step in Tag Heuer’s plan to boost solar power fame by making it the backbone of entry-level offerings.
Similar to a specific model of the tag aquaracer The sportswatch category includes the brand’s solar TH-50 movement using Tech, a Tech from Japanese company Tech, attached to the movement provided by the latter Swiss subsidiary La Joux-Perret. At $1,800 (£1,650), the F1 Solar Graph is more than $1,000 cheaper than the basic Aquarius Solar Graph, but it is now the most affordable watch in the tag HEUER lineup. Nevertheless, among the wider category of solar-powered watches, it carries an important Swiss premium (for comparable features, citizens’ own watches are the best around $600).
A dial made up of two superimposed polymer layers allows light to pass through to the solar cell below it, charging the accumulator storage unit that supplies energy to the movement. If left in the dark (for example, in a drawer), the fully charged clock will continue to run for 10 months. This is a six-month improvement that was initially advocated against the TH-50 movement (and the citizens’ own eco-drive model). You can also leave the power in saving mode. To pull out the crown and prevent your hands from moving, it takes up to 2.5 years to reboot and only 10 seconds of light exposure.
On the one hand, it is worth noting that Tag Huer has a firm look to the payouts of millions of Gen-Z consumers who have been attracted to the presence of Formula 1 mushrooms as a digital first. Netflix Assist Pop Culture Phenomena– Make sure your electronic watches are seen as a gateway for luxury watches. Like many brands, they have long used Swiss-made battery-powered movements on entry-level watches, but here the brand is trying to position solar as the latest premium format, trying to ensure convenience and performance assurance, especially younger buyers.