Threads improve content performance metrics for authors

Threads introduce enhanced metrics to help users better understand how their posts are working and where their content is discovered. announcement on tuesday.

Users can now view more detailed information on the platform’s Insights dashboard. Go to the Interactions section and you’ll see engagement with likes, replies, quotes and reposts. The “Followers” section shows followers’ growth through geographical data including top cities and countries, as well as demographic information such as age range and gender.

Additionally, users can see how post performance has changed through new charts designed to showcase content trends over 7-90 days.

People on Instagram and Facebook can recommend posting eligible threads, allowing threads to see where users encounter their content. They can see the percentage of views each app drove for posts.

According to the meta-owned platform, the update focuses on creators building their audience, increasing their presence and understanding what content resonates with their followers.

Movement comes like a thread Grows rapidly. Recent data from market intelligence providers Similar Web From a mobile app user perspective, it has revealed that the platform is catching up to top competitor X.

In June 2025, 115.1 million active users represented 127.8% growth from the previous year in Threads mobile apps for iOS and Android. Meanwhile, X reached 132 million active daily, with growth down 15.2% year-on-year.

As threads equip creators with additional tools on the platform and take over social networks and other competitors, it makes sense to equip them with additional tools to exist on social networks.