Tiktok Sunsets Tiktok One’s Creator Marketplace is a broader solution with AI tools
Tiktok is notifying businesses and creators via email as they prepare for the creator marketplace sunset in favor of a wider, new experience. Online Platformconnecting brands with creators for collaboration in advertising and other sponsorships will allow creators to create invitations and new campaigns as of Saturday.
On April 1st, Creator Marketplace will be closed completely, and the website will redirect visitors to something new Tiktok One Instead, a creative platform.
While the standalone marketplace is gone, Tiktok continues to provide ways for brands and creators to connect via the Tiktok One platform. Additionally, the service will help video creators to discover inspiration, research trends, connect with other experts, and support “native” tiktok videos for advertising campaigns.
The site included Tiktok Trend Tracker Points To Top Trends and the largest user-generated content, creators, hashtags and songs. We also provide information on how to use Tiktok’s creative tools, advertising products, business accounts, and more.
AI-compatible functions are also Tiktok’s features.
For example, as part of the migration, Tiktok’s video generator tool provides an online editor that allows you to upload videos and add music. According to the Tiktok website, the tool will no longer be available at Tiktok Creative Center as of Friday.
Instead, the user is redirected Tiktok’s AI-driven Symphony Creative Studio.
Here, marketers can access new things AI Assistant, Symphony Assistantit helps them to summarise trends, create tiktok native scripts, brainstorm ideas, and more. You can also create it Tiktok style video Uses AI input. In some cases, AI may remix existing footage from a brand, and in other cases, they may use digital avatars to sell the product.
The video is enhanced with captions, voice, music and stickers and localized to other languages.
The AI-powered Symphony feature has been extended to Tiktok’s ad manager, allowing marketers to generate ads with some input and optimize those ads with the suggestions provided. Additionally, you can create additional edits using other AI-powered features.
Another creative tool, Script Generator, can create Tiktok video scripts after advertisers have entered relevant information such as product names, descriptions, and related industries.
Prior to the closure of the standalone creator marketplace, Tiktok encourages advertisers Migrate data From the site (or another dashboard called the Tiktok Creative Challenge) to Tiktok One.
First company announcement The Creator Marketplace is planned to move to Tiktok on May 1st last year.