Tired of the brand that uses corn syrup and skim milk, the mother has developed her own “clean” baby formula

When Estelle Haram welcomed her daughter Nala into the world, she faced the challenge of finding a reliable brand that offers high quality organic toddler formulas in the US

Despite being available for nearly 160 years, she believes there is still a shortage of quality for US infant prescription options. Many manufacturers can add oil to meet their nutritional requirements, as they choose skim milk to reduce costs. Some formulas include palm oil, soybeans and corn syrup. This is not recommended for infants due to potential health risks.

for example, the study Corn syrup has been linked to an increased risk of obesity, but palm oil is Reduces calcium and fat absorption.

“I stuck to the fact that there was no good, organic infant crushing that I trusted. This was something I wanted to feed my daughter in the first world country of the United States,” Haram told TechCrunch.

For the past seven years, Haram has been developing her own organic whole infant and toddler formulas from scratch with the help of a scientist and a pediatric nutritionist.

Today we are showing the official launch Nara Organicsmeets both European and US safety standards and is FDA registered and USDA certified. Most importantly, this formula lacks palm oil, soybeans, corn syrup, maltodextrin, and genetically modified organisms (GMOs).

Nara Organics claims that the formula has the highest percentage of milk fat sold in the US. This has the lowest percentage of plant-based oils. This means that using whole milk requires less oil to achieve the correct fat content. The package’s ingredients list includes an “organic vegetable oil blend” consisting of organic sunflower, coconut and rapeseed oil, which provides essential fatty acids that support healthy development.

There are several brands with organic formulas, such as Bobbie and Byheart, but these products are manufactured in the US

In contrast, Nara Organics chose not to produce that formula at an American facility due to previous issues with embryos that can survive in dry food. It’s been in recent years Some Recall of Baby formula It is linked to the occurrence of Chronobacter.

This is why the company prefers to manufacture formulas in Germany.

Chief Marketing Director Meika Hollender explained to TechCrunch that its manufacturing partners are using technology “not anywhere else in the world.”

“In terms of existing lifespans, a key part of infant formulas is how much oxygen enters the can during sealing. So when you go to a facility in the US, when you fill, tin, and seal the cans, they are in the exterior of the facility.

Nara has set a total of $32 million from Alleycorp, BBG Ventures, Corazon Ventures, Gingerbread Capital and Torch Capital. Additionally, the company has attracted attention from famous celebrity investors, including tennis superstar Serena Williams, “Jane Virgin” actress Gina Rodriguez and creators of “No one wants this.” Erin and Sarah Fosterespecially.

Fashion designer and philanthropist Nikki Hilton is also an investor and advisor.

“I breastfed all three kids, and they all had formulas,” Hilton told us. “Every baby and parent are different, and not every mother can breastfeed for medical, physical or personal reasons. I think there is so much judgment and unnecessary pressure when it comes to breastfeeding. It’s really exciting to be part of an innovative brand that is disrupting the baby formula market.”

This support has enabled Nara Organics to establish himself as a key player in the organic formula market. $20.7 billion By 2023, it is expected to reach $37 billion by 2032.

This formula is now available for purchase on the company’s website. Customers can choose a starter bundle for $36, including two cans. Alternatively, you can sign up for a subscription that delivers four or six cans every four weeks, with prices of $136 or $243 respectively. Each can make approximately 25 4oz bottles.

You can also purchase it for free from the company Mobile AppHallam was released in 2018. The app is designed to help users track essential aspects of infant care, such as monitoring baby feeding times, maintaining wet diapers logs, and tracking tummy time exercise.

As part of its launch, the company has donated more than 1,400 cans of infant formula to it. Good+FoundationA non-profit organization that works to end multi-generational poverty by providing essential items and services to underfunded parents and caregivers.