To prevent “unintended alcohol consumption,” noon is recalling vodka seltzer, which is mistakenly labelled as a Celsius Energy Drink
High Noon issued a voluntary recall of the popular vodka seltzer after it was discovered that some cans were incorrectly labeled as celsius energy drinks. The recall announced on Tuesday Coordination with the Food and Drug Administrationis applicable to two productions. There is a Noon Beach Variety Pack (12 Packs/12 Liquid Ounce Can) and the Seltzer is incorrectly labeled celsius® astrovibe™ Energy Drink, a Silver Top Sparkling Blue Laz Edition. No illness or adverse events have been reported for this recall so far, the FDA said.
The two production lots were distributed between July 21st and July 23rd, 2025 to retailers in Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia and Wisconsin. Celsius sign can L CCB 02JL25 (2:55-3:11) with lot code is also included in the recall.
According to the FDA, the labeling error came from a packaging supplier that serves both the noon and celsius brands. The supplier inadvertently shipped empty celsius cans until noon, and packaged in cans with Vodka Seltzer labelled with energy drink products.
High Noon, manufactured by E&J Gallo Winery, said “we are working with the FDA, retailers and distributors to actively manage recalls to ensure consumer safety and well-being.” The company emphasized that only “small batches” of products will be affected and that they will work with regulatory agencies to continue tracking and removing erroneous label cans from the shelves as quickly as possible..
A Gallo spokesperson said Bloomberg attributed the issue to a “labeling error from a can supplier” and declined to provide the name of the packaging supplier. Product recalls are common, but false labeled alcohol is very rare. Explosive growth was seen at noon, and since its release in 2019 Top seller seltzer by 2022abdication of current Tito.
For this story, luck Generated AI was used to assist with initial drafts. The editors checked the accuracy of the information prior to publication.