When fires rage, millions of people start to monitor missions. I’ll meet the guy who made it
John Clark Mills I was in a Zoom meeting when everything went to hell. It was 10:30 on the morning of January 7th, 2025. Fire extinguishing app, See obligationto a colleague and one of his nonprofit investors. A huge framed photo of a flame-filled tree hung behind him on the wall.
As CEO, Mills was usually very careful about meetings with money people, but his eyes continued to flick to background notifications. A few minutes ago, a 400-mile flame began south at Temescal Canyon Trailhead in Pacific Palisades, California. 10:32am, University of California, San Diego camera Alert California The network took in the view of the plume swirling smoke. One of the remote workers on Watch Duty saw it on camera and snapped the image. At 10:33am, he posted it on the app with Anodyne’s caption. Twenty minutes later, the incident had a name. The Palisade is in fire.
The wind caught the embers. The fire spread. The firefighters responded, moving the truck to fight the flames. Calfire – as the state’s Forestry and Fire Prevention Bureau is known, First published report The incident at 11:06am. Mills updated everyone on Zoom. I said this was bad.
More flames ignited. To the east, Eton Fire We put down the barrels near Altadena. The sunset fire on the hill above Hollywood was small and blip compared to the other two, but still a drainage of emergency resources. Next week, Los Angeles became a city surrounded by fires, chaos and loss. At least 29 people have died. Billions of dollars of fortune have been destroyed. The whole neighborhood (thousands of homes) were damaged beyond repairs or burned to the ground.
Monitor for more information about active fires in 22 states. Surroundingsevacuation zones, air quality assessments – send real-time notifications to users. As the fire spread, 2.5 million new people downloaded the app, almost doubled their user base. Jimmy Kimmel and Seth Myers mentioned that on the late-night show. On social media, people sing directly on the path of flames and are deeply grateful for their presence.
Official evacuation orders are usually timely and beneficial, but not always. If you live in the land of fire, you have heard that an evacuation order will be sent. The wrong people Or will be sent too late– Are people in the house It’s already burning. For residents under the threat of fire, clock duties are often one clear signal that sweeps through walls of crosstalk and static.
