Who will pay $250 for Google Ai Ultra?

Do you need the biggest and best Google AI features? The new plan has everything, but there is a steep price tag.

read more: Everything I learned with Google I/O. AI modes such as Chrome, Gemini Live, XR Glasses

Google launched AI Ultra every year on Tuesday I/O Developer Meetingand the new Top Tier model has its best model Gemini Tools, early access to new video generation models, and best use restrictions for tools such as: Notebooklma prototype for managing AI agents, and a whopping 30 terabytes as an icing on the cake. Storage.

For all of that, you’ll pay a pretty penny. The price for Google AI Ultra is $250 per month (although the company offers half of it in the first three months). Are you ready to drop $3,000 a year with AI? Google is rebranding existing AI Premium Plan As Google AI Pro, this also offers new features. It remains modest at $20 a year.

The difference between the two plans mainly focuses on limiting use of AI tools and access to bleeding edge technology. Google AI Ultra has much higher limits. This means that if you’re making lots of videos or using a ton of Gemini, you might need more expensive options. “It’s for pioneers, pioneers and those who want cutting-edge AI from Google,” Josh Woodward, vice president of Google Labs and Gemini, said in an announcement Tuesday.

Here’s what’s included in the new Google AI plan:

What do you have in the Google AI Ultra plan?

The biggest component of Google AI Ultra is the largest version of its Gemini app. The most restrictive use of deep research features is the most common; You can see two video generations Models and early access to VEO 3. The subscription also includes the company’s latest inference model, the Deep Think In Gemini 2.5 Pro. You will also be able to access Gemini in Chrome early. This allows you to use Gemini to understand information based on the context of the current page.

AI Ultra has access flowGoogle’s new AI filmmaking tool has also debuted with I/O. This tool allows you to create clips, scenes, and movies using text and image prompts. AI Ultra has the highest limits on flow. (AI Pro plans only have a 100 generation limit per month and include access to flows.) WhiskAI image generator that can turn photos into mashups, including whisk Animate, which creates clear 8-second videos.

Other features included in AI Ultra are not necessarily AI-specific. YouTube PremiumIncludes YouTube Music Ad-free. It also includes 30tb worth of cloud storage. Currently only available in the US.

AI Ultra’s $250/month price tag is high, but compare it with the top-level subscription plans of competing AI companies. Openai’s Pro Plan We offer the best chatgpt for $200 a month. Humanity Maximum plan For the Top Claude feature, it starts at $100 a month.

What does Google AI Pro have?

Our current AI Premium Plan has been renamed AI Pro. The price is $20 a month, but new features include Flow’s filmmaking capabilities and early access to Chemini. These additions also came to the US first.

Google said it is also expanding its free access to AI Pro for university students in Japan, Brazil, Indonesia and the UK. the It is already available for free for US students.

Who is Google Ai Ultra?

You don’t need to drop $250 a month with AI, just pick up a chatbot or create a picture or two. Google’s AI Pro plan may have everything you need.

What about a bundler who wants a lot of storage space? The non-AI features in AI Ultra are pretty cool, but are they worth $250 a month? First, there’s YouTube Premium, which on its own only costs $14 a month. You can pair it with your Google AI Pro for $34 a month. (And if you use another AI service, even Openai or human top-level plans can total below $250.) Storageit’s difficult to replace it. Apple’s iCloud Offer 12TB for $60 a month Dropbox It offers between $24 and 15TB per month.

The distinction is actually a limit on usage and cutting edge functionality. A Google representative told me that AI Ultra is perfect for people like filmmakers, developers, creatives and others who are trying to generate a lot of content using AI. When creating a lot of video or Longform video content using generative AI, you need the highest usage limits. And with all these files, you might actually need 30TB of storage.

Even if you’re not using AI to create a ton of content, you might still be interested in AI Ultra. AI Ultra is available early access, including Google’s Project Mariner Agent Research Tool and Gemini’s new Deep Think feature.

But don’t worry if the price tag of the largest and best subscription plan is giving you sticker shock. AI Pro still has a lot of features.