Your new favorite adult toy may be the drugstore “egg”

Unlike the gorgeous anatomical flesh light in the design, some versions are molded to resemble the crotch of individual porn stars – the eggs are indeed modest. “It’s not a technician, but it looks like a fun tech product. And it seems almost asexual,” says Lieberman. She believes that eggs look like something that would be released if Apple enters the adult toy market.

Tenga says all of these options are intentional. A friendly aesthetic has always been an important part of the company’s appeal. “For many people, it was the first time they’ve seen an adult toy that doesn’t look like an adult toy,” says Andreas Nishio, a longtime Tenga employee.

“Many people find sex toys toys to be shameful or dirty. But these are cute little eggs. They’re much easier to pick up.”

Tenga now considers itself as a lifestyle company above all else, focusing on health. In Japan, the offering includes an entire streetwear specialty line, and the flagship Tokyo store is usually located in the luxury Ginza shopping district, not in areas associated with sex shops or maid cafes such as Akihabara. .

At this particular moment, the threatened and vague appearance of Tenga eggs may make them even more appealing in countries like the United States, which are rapidly becoming more conservative. For example, in Texas, there are current efforts. Implement the law It would make selling adult toys at drug stores illegal.

This is part of a broader push to prohibit or suppress sexual expression. “If you have a masturbation sleeve that looks like an egg and can be sold as a stress relief ball, for example, as a stress relief ball, this product will become more and more present in American society, where it is being sold. More places.”