Zuckerberg: AI has increased the amount of time spent on Q2’s Facebook and Instagram

Meta CEO Mark Zuckerberg admitted that in the second quarter it drove users to spend on the company’s app. Consumers are increasingly complaining about the prevalence of “AI Slops,” or flooded social apps with content generated with low quality AI, but Meta says that AI systems are improving helping users connect with recommended content.

“AI has significantly improved our ability to show people content they find interesting and useful,” Zuckerberg told investors. Q2 Revenue call. “Advanced recommendation systems have significantly improved quality, which has led to a 5% increase in time spent on Facebook and 6% increased on Instagram this quarter.”

Overall, we estimated that Meta used one of the “family of apps” daily in June, meaning Facebook, Instagram, Messenger, and/or WhatsApp. That figure was up 6% year-on-year, helping to raise the entire app revenue family to $47.1 billion, an increase of 22% year-on-year.