Can McDonald’s become a stock in a billionaire maker?


There is no denial McDonald’s (NYSE: MCD) It is the best name in the fast food industry. Not only is it the biggest burger chain in the business (as measured by the number of locales and revenue), its operations have become the gold standard for how restaurants manage their franchise business. That’s why McDonald’s stock is a very reliable winner.

But a billionaire maker? That’s a different story. McDonald’s is ultimately exposed to the health of the fast food business, but this is not a growing industry. It may take a long time for a modest investment in this stock to turn into a seven-figure total.

However, there is a secret sauce that we help out here, allowing you to work much faster than you think.

But first thing first.

You know the company of course. As mentioned, McDonald’s, which has nearly 43,000 stores, is Restaurant businessbut perhaps the most famous and most nostalgic, dynamic one that still works courtesy of the fast food chain.

But that may not be the company you think is. Only about 5% of these locations are actually owned and operated by the parent company itself. The other 95% of restaurants are franchises, managed by individuals and third parties seeking to make use of strong brand names for their profits.

On the surface, it may seem like trivial details. All restaurant franchises, after all, agree to run their business according to the franchisor’s requirements and purchase supplies and materials from approved providers. Second, the franchisor will help support and promote the brand.

However, there are some distinct differences between McDonald’s and most other fast food chains. First, McDonald’s capital requirements, royalties, fees, and operational expectations are collectively higher than the average for the restaurant franchise industry. Secondly, unlike almost every other fast food franchise, McDonald’s franchisees don’t actually own the buildings they run. They rent it from their parents and pay a growing market-based price for this access.

As such, McDonald’s is often described as one of the largest real estate companies in the world. It owns over $40 billion in property and related equipment. And yes, this makes a global difference to shareholders.

Simply put, McDonald’s franchisees are here to bear the brunt of business risk. The parent company’s royalty rate is between 4% and 5% of total sales for each locale, regardless of whether the store is profitable or not. The monthly rent payments for each location are also a percentage of the revenues of that location, regardless of the profitability of the store.

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